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SoftGram 2007
SoftGram Vol 3, No 1: Welcome to SoftGram
SoftGram Vol 3, No 2: The Strange Case of Dr. Open and
Mr. Proprietry, an Excerpt From Chapter 12 of In Search of Stupidity, Over 20 Years of High-Tech Marketing Disasters
SoftGram Vol 3, No 3: Interns: A Secret Weapon to Increase Company Bandwidth
SoftGram Vol 3, No 4: The Softletter CTO Survey; Conferences and Lead Generation
SoftGram Vol 3, No 5: Age Discrimination in High-Tech, Part I of II
SoftGram Vol 3, No 6: Age Discrimination in High-Tech, Part II of II
SoftGram Vol 3, No 7: The MicroISV Father Discusses the Kids: An Interview With Eric Sink, Part I of II
SoftGram Vol 3, No 8: The MicroISV Father Discusses the Kids: An Interview With Eric Sink, Part II of II
SoftGram Vol 3, No 9: Selected Excerpts From the Softletter 2007 Sales Efficiency Survey, Summary Results
SoftGram Vol 3, No 10: Video Helped the Software Star: Creating Effective Internet Videos
SoftGram Vol 3, No 11: The Impact of SaaS on Product Management
SoftGram Vol 3, No 12: And the Stupid Beat Goes On..
SoftGram Vol 3, No 13: Selected Excerpts from the Softletter SaaS Survey
SoftGram Vol 3, No 14: Selected Excerpts from the Softletter SaaS Survey
SoftGram Vol 3, No 15: Telesales vs. Direct Sales in a SaaS Sales Environment
SoftGram Vol 3, No 16: 10 Tips to Succeeding in SaaS in Government Sales
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The Product Marketing Handbook for Software
In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, 2nd Edition
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