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SoftGram 2008
SoftGram Vol 4, No 1: Selected Excerpts from the Softletter Telesales Efficiency Survey
SoftGram Vol 4, No 2: Not All Revenue is Created Equal: A Guide to Understanding How Your Revenue Will
be Evaluated When You Sell Your Company, Part I of II
SoftGram Vol 4, No 3: Not All Revenue is Created Equal: A Guide to Understanding How Your Revenue Will
be Evaluated When You Sell Your Company, Part II of II
SoftGram Vol 4, No 4: Seth Grodin, Squidoo and Lenses
SoftGram Vol 4, No 5: Winning Business Models; Adapt or Die: Adobe
SoftGram Vol 4, No 6: SaaS, the Mac OS, and Fighting the Last War, Part I of II
SoftGram Vol 4, No 7: SaaS, the Mac OS, and Fighting the Last War, Part II of II
SoftGram Vol 4, No 8: The case against cold calling; SaaS webinar on May 14
SoftGram Vol 4, No 9: Bootstrapping to business success, Part I of II; listen to a SaaS webinar
SoftGram Vol 4, No 10: Bootstrapping to business success, Part II of II
SoftGram Vol 4, No 11: Is There Such a Thing as "Six Sigma Lite"?
SoftGram Vol 4, No 12: Impact of the Sub-Prime Meltdown on Software M&A, The Softletter 2008 CTO Compensation Survey
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The Product Marketing Handbook for Software
In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, 2nd Edition
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