Chicago, IL
June 30-July 1/2, 2009

Softletter's SaaS University: Marketing, Selling, Infrastructure and Financing Conferences, 2009

The Premier Events for Companies Who Need to Succeed in SaaS

From 1999-2001 what was then called the ASP market collapsed, bringing an abrupt halt to the growth of what was seen as a new and vibrant market in the software industry. But times have changed and the ASP market, now called Software as a Service (SaaS)is back with a vengeance. New markets and opportunities await those publishers astute enough to make the move now to the SaaS model. The conference agendas covers:

• Critical data on the growth of SaaS, pricing, growth by market segments, and sector penetration information

• Successful SaaS business and pricing models

• Selling SaaS in tough economic times (and the good news is you can)

• Case studies on successful and unsuccessful SaaS implementations

• Cloud computing and its impact on your infrastructure choices

  Understanding and assuaging privacy and security concerns when dealing in markets where privacy and information security are paramount

• The role of channels in a SaaS sales world

• Compensating your sales force in a SaaS milieu

• Learning the importance of SLA, escrow, and fallover and concerns when selling SaaS

• Transitioning from a licensed to a SaaS business model

• Understanding when and whether to build your SaaS infrastructure or rent it

• Tips and techniques for demonstrating, discussing, and publicizing SaaS products

• Managing your SaaS cash and finances during a recession

• And much, much more!

Softletter's SaaS University: Marketing, Selling, Infrastructure and Financing conferences, 2009...

Feature some of the software industry's leading companies and experts on the SaaS business model. All conference sessions focus on providing hard data and practical strategies and tactics for ensuring you succeed in SaaS.

When the conference is over, you'll leave reinforced by a copy of the complete proceedings, The Product Marketing Handbook for Software, 5th Edition, the definitive guide to selling your software system, a trial subscription to Softletter, which includes three-month access to the Softletter archives, and a free copy of In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters (analyzes the ASP collapse and the reasons for the SaaS revival).

If your company is interested in or likely to be impacted by the growth of SaaS (and there is no company that won't be impacted by SaaS), Softletter's SaaS University: Marketing, Selling, Infrastructure, and Financing conferences, 209 are must attend events! To insure you receive up-to-date information on speakers, sessions, and dates and times, check back on this web site or request to be notified via E-mail by clicking here.