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SOFTLETTER PUBLICATIONS

The 2008 SoftLetter Financial Handbook

 

The Softletter Financial Handbook

The financial data you need to succeed, $249, new edition due this month

 

 

The 2008 Softletter SaaS (Software as a Service) Report

 

The Softletter Software as a Service Handbook

The best source of SaaS information and statistics for technology providers available anywhere, $249, new edition available this month

 

The Softletter Software Industry Sales and Marketing Superbook

 

The Softletter Sales and Marketing Superbook

Hundreds of tips case studies, and statistics on the software sales process, $299

The Softletter Services Marketing and Metrics Handbook

 

The Softletter Services Marketing and Metrics Handbook

Help maximize your service revenues, $99

The Softletter Open Source Development and Marketing Report

 

The Softletter Open Source Report

Important data on the Open Source movement, $79

Software and Business Periodicals

 


 

Page Index

Web-based (return to top)

 

Ad Bumb: www.adbumb.com
Information: E-zine that focuses on online advertising.
Comment: Informal, sometimes interesting.

 

AtNewYork: www.atnewyork.com
Information: Focuses on the goings on of New York's Silicon Alley.

 

Byte: www.byte.com
Information: Online survivor of the once great Byte magazine.

 

Industry Scoop: www.industryscoop.com
Information: Focuses on Internet industry.

 

Infoworld: www.infoworld.com
Information: InfoWorld has ceased print publication.

 

Marketing Online: www.marketingmag.ca
Information: Canadian publication that enables you to view a calendar of industry events, careers job postings, advertising awards area, and other links. Viewing daily news page requires a subscription.

 

Opt-in News: www.optinnews.com
Information: Trade publication covering  opt-in email marketing.

 

SAM (Sales, Advertising, and Marketing): www.sammag.com
Information: Just like it says.  A fair amount of emphasis on technology.

 

Startup Journal: www.startupjournal.com
Information: WSJ site for entrepreneurs.

 

Techweb: www.techweb.com
Information: CMP's news site.
Comments: Quite useful.

 

Print (return to top)

(Listed within category in order of estimated marketing and review importance)

 

Channel Publications (return to top)

 

VAR Business Magazine: www.varbusiness.com

 

Computer Reseller News: www.crn.com

 

Solutions Integrator: www.solutionsintegrator.com

 

Computer Retail Weekly: www.crw.com

 

Business Publications(return to top)

 

Business 2.0: www.business20.com

 

Forbes: www.forbes.com

 

Business Financehttp://www.businessfinancemag.com

 

Business Week: www.businessweek.com

 

Fast Company: www.fastcompany.com

 

Computer Telephony Integration(CTI) (return to top)

 

Call Center Magazine: www.callcentermagazine.com

 

Computer Telephony: www.computertelephony.com

 

Country Publications (return to top)

 

Japanese Lifestyle Magazine: www.japaneselifestyle.com.au
Information: Interesting site provides insight into Japanese mores.

 

Silicon India: www.siliconindia.com
Information: Indian-based periodical about the Indian hi-tech market.

 

CRM (return to top)

 

CRM: www.destinationcrm.com

 

Direct Marketing (return to top)

 

Direct: www.directmag.com
Information: Direct magazine site.

 

Direct News: www.dmnews.com
Information: DM News site.

 

High Tech (return to top)

 

The Red Herring: www.redherring.com
Information: Still in business but a shadow of what it once was.

 

Electronic News: Electronic News:www.electronicnews.com

 

Technology Marketing: www.technologymarketing.com
Information: An Ad Week publication. Very useful, focuses heavily on branding issues.

 

Hobbyist (return to top)

 

Maximum PC: www.maximumpc.com

 

IT Publications (return to top)

 

Computerworld: www.computerworld.com

 

E-Week (formerly PC Week): www.eweek.com

 

InformationWeek: www.informationweek.com

 

Intelligent Enterprise: www.intelligententerprise.com

 

Darwin:www.darwinmag.com

 

Games and Entertainment (return to top)

 

PC Gamer: www.pcgamer.com

 

Electronic Gaming Monthly: www.videogames.com

 

GamePro: www.gamepro.com

 

Next Generation: www.next-generation.com

 

Government (return to top)

 

Government Computer News: www.gcn.com
Information: Available in both print and online editions.

 

Macintosh Publications (return to top)

 

Mac WEEK: www.macweek.com

 

MacWorld: www.macworld.com

 

Network Publications (return to top)

 

Network Magazine: www.networkmagazine.com

 

Network World: www.networkworld.com

 

Promotions (return to top)

 

Promo: www.promomagazine.com
Information: Focuses on promotions across a wide spectrum of businesses.

 

PC Publications (return to top)

 

PC World: www.pcworld.com

 

PC Magazine: www.pcmag.com

 

Software Marketing and Business (return to top)

 

Culpepper Associates: http://www.culpepper.com
Information: Publishes a series of surveys and reports on pay and compensation issues.

 

Multilingual MultiLingual Computing: www.multilingual.com
Information: MultiLingual Computing & Technology covers globalization, international software development and language technology.
Comment: Invaluable resource for any software publisher with plans for international sales.

 

Software Business Magazine: http://softwarebusinessonline.clickdata.com/index.asp
Information: Covers software marketing and development.  Very strong on localization and manufacturing information.
E-mail: softpub@infowebcom.com
Webcom Communications Corporation
10555 E. Dartmouth, Suite 330
Aurora, CO 80014.2633
Voice: 303.745.5711
Fax: 303.745.5712

 

Softletter: www.softletter.com
Information:  Published by this site.
Comment: A must-read. Now combined with Software Success.

Voice: 860.663.0552

 

Upgrade: www.siia.org/publications
Information: Published by the SIIA.

 

Telemarketing (return to top)

 

Teleprofessional Magazine: www.teleprofessional.com/

Windows Magazines (return to top


UPCOMING EVENTS


Softletter's Marketing and Selling Software as a Service, 2007

 

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June 18/19, Boston, MA,

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