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SOFTLETTER PUBLICATIONS

The 2008 SoftLetter Financial Handbook

 

The Softletter Financial Handbook

The financial data you need to succeed, $249, new edition due this month

 

 

The 2008 Softletter SaaS (Software as a Service) Report

 

The Softletter Software as a Service Handbook

The best source of SaaS information and statistics for technology providers available anywhere, $249, new edition available this month

 

The Softletter Software Industry Sales and Marketing Superbook

 

The Softletter Sales and Marketing Superbook

Hundreds of tips case studies, and statistics on the software sales process, $299

The Softletter Services Marketing and Metrics Handbook

 

The Softletter Services Marketing and Metrics Handbook

Help maximize your service revenues, $99

The Softletter Open Source Development and Marketing Report

 

The Softletter Open Source Report

Important data on the Open Source movement, $79

Software Resellers


 

Page Index

 

 

Bookstores (return to top)

 

Barnes & Noble Inc: www.barnesandnoble.com
E-mail: info@barnesandnoble.com
122 Fifth Avenue
New York, NY 10011
Voice: 212.633.3300
Fax: 212.675.0413

 

Hasting Books, Music, and Video Inc.
3601 Plains Boulevard, Suite 1
Amarillo, TX 79120.5350
Voice: 806.376.2300
Fax: 806.374.0093

 

Catalogers (return to top)

 

Multiple Zones International, Inc: www.zones.com
707 South Grady Way
Renton, WA 98055.3233
Voice: 425.430.3000
Information: Publishes catalogs for the PC, Mac, and educational markets.

 

Micro Warehouse, Inc: www.microwarehouse.com
Online Services
1720 Oak Street
Lakewood, NJ 08701
Voice: 800.397.8508
Fax: 732.942.2502
Information: MicroWarehouse includes Mac, PC, and Data Warehouse. They are the largest catalog reseller of Mac products. Now part of CDW.

 

PC Connection, Inc: www.pcconnection.com
Information: Famous for its raccoon mascots, PC Connection is considered the most influential of the catalog resellers.
Comments: As befits a star, the company has a reputation of being difficult to approach. Their primary interest is in selling established products.

 

Programmer's Paradise: www.pparadise.com
1157 Shrewsbury Avenue
Shrewsbury, NJ 07702.4321
Voice: 732.389.8950.7393
Fax: 732.460.9319
Information: Caters to programmers, database developers, corporate developers. A principal reseller targeting the software developer's market.
Contact: Jeff Largiader, Vice President of Marketing

 

Software Showcase: www.softwareshowcase.com
Information: This reseller focuses on the academic market. Makes aggressive use of E-bay as an end-user selling environment.

 

Internet-Only (return to top)

Note: This area of software reselling is in constant flux. Attempt to tie all discounts, margins, and promotional programs directly to reseller performance.

 

Amazon.com: www.amazon.com
Information: Now sells everything, make money on almost nothing except books, CD, and, yes, software.

 

Buyonet: www.buyonet.com
Information: Seattle-based (HQ in Sweden).

 

CDW: www.cdw.com
Information: Focuses on the small to mid-sized IT buyer.

 

Chumbo: www.chumbo.com
Information: Primary focus is consumer market.

 

Buy.com: www.buy.com
Information: Major pioneer in serious trouble.

 

Outpost.com : www.cyberianoutpost.com
Information: Formerly Cyberian Outpost. Now owned by Fryes.

 

Digiconcepts: www.digiconcepts.com
Information: In business as an Internet-only firm since 1995.

 

Digital River: http://www.digitalriver.com
Information: Major powerhouse among online-only resellers.

 

Intraware: www.intraware.com
Information: Specializes in ESD reselling of enterprise-class applications; also sells SubscribeNet for electronic software updating and ELD tracking.

 

Insight: www.insight.com
Information: Catalog-style reseller.

 

MBAWare: www.mbaware.com
Information: Retailer of specialized, high-quality, off-the-shelf business software for finance, accounting, marketing, sales, human resources and business intelligence.

 

Necx: www.necx.com
Information: Price oriented reseller.

 

Release: www.releasesoft.com
Information: Sells ESD products and hosts TBYB storefronts.

 

Shaman: www.shamancorp.com
Information: Specializes in searching software sites for upgrades and distributing them to corporate customers.

 

Manufacturer's Representatives (return to top)

 

The Distribution Network: www.tdninc.com
Information: MR firm. Will act as a sales force for hire for your software product.

 

Channel Sources: www.channelsources.com
Information: Well-known MR firm.

 

Mass Merchants (return to top)

 

Best Buy, Inc: www.bestbuy.com
E-mail: info@bestbuy.com
7075 Flying Cloud Drive
Eden Prairie, MN 55344
Voice: 612.947.2000
Fax: 612.947.2422

 

BJ'S Wholesale Club, Inc: www.bjswholesale.com
E-mail: info@bjswholesale.com
One Mercer Road
Natick, MA 01760
Voice: 508.651.6500
Fax: 508.651.6114

 

Circuit City: www.circuitcity.com
E-mail: info@circuitcity.com
9950 Mayland Drive
Richmond, VA 23233
Voice: 804.527.4000
Fax: 804.527.4194

 

Costco/Price Club: www.pricecostco.com
E-mail: info@pricecostco.com
999 Lake Drive
Issaquah, WA 98027
Voice: 425.313.8100
Fax: 425.313.8103

 

Wal-Mart/Sam's Club: www.wal-mart.com
E-mail: cserve@wal-mart.com
702 Southwest Eighth Street
Bentonville, AR 72716-8611
Voice: 501.273.4000
Fax: 501.273.1917

 

Superstores (return to top)

 

CompuUSA, Inc: www.compusa.com
Information: The only computer superstore left standing; has de-emphasized its focus on software.
14951 North Dallas Parkway
Dallas, TX 75240
Voice: 972.982.4000
Fax: 972.982.4276

 

Fryes: www.frys.com

Information: Fry's home page.

J&R Music World: www.jandr.com
Information: Their store in the heart of New York City's Wall Street is one of the most heavily trafficked in the world.
Comment: Not every J&R store meets the superstore profile, but their Wall Street and Queens locations in NYC do. A fairly easy company to deal with if your product appeals to them.

 

Software Only (return to top)

 

Electronics Boutique, Inc: www.ebworld.com
E-mail: feedback@ebworld.com
931 South Matlack Street
West Chester, PA 19382
Voice: 610.430.8100
Fax: 610.430.6574

 

Storefront Resellers (return to top)

Inacom: www.inacom.com
10810 Farnam Drive
Omaha, NE 68154
Voice: 402.392.3900
Fax: 402.392.7214
Information: Inacom subsidiaries include Valcom and Inacomp.

 

Used Software (return to top)

Sell Us Your Software: www.SellUsYourSoftware.com
Information: Software liquidator.
Comment: Where your software flops go to die.


UPCOMING EVENTS


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June 18/19, Boston, MA,

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