Software Marketing Tools and Software
Page Index
Business Management (return to top)
SmartOnline: www.SmartOnline.com
Information: Provides a wide variety of online sevices useful to a startup.
Business and Visual Analysis (return to top)
Cognos: www.cognos.com
Information: Offers market leading business analysis and visualiztion tools.
Comment: Highly recommended.
Funnelcalculator: http://www.funnelcalculator.com/
Information: Site provides "A free sales funnel calculator to help people estimate their marketing success. It calculates how many sales you can generate from a given number of prospects, or alternatively, how many prospects you need to achieve a given number of sales."
Hugh Chou's Financial Calculators: www.hughchou.org
Information: By no means a fancy site, but a very useful collection of financial calculators.
MarketWare Technologies, Inc: www.marketware-tech.com
Information: Publishes ROIit!, a software product that analyzes...ROI.
Comment: Worth a look.
Phormion: www.phormion.com
Information: Offers a series of tools and services that allow you to create price and value models to justify your cost to a potential customer. Used to be called SilentP.
Channel Management (return to top)
Allegis: www.allegis.com
Information: Another entrant in the channel (partner) management sweepstakes.
Comergent: www.comergent.com
Information: Channel management system.
ChannelWave Software, Inc.:www.channelwave.com
Voice: 617. 621-1700 x349
Contact: Bonnie E. Plottner, Technical Marketing Manager
Information: Publishes what the company calls Partner Relationship Management (PRM) solutions. These are designed to allow larger publishers improve their channel relations with toolssuch as lead management, lead distribution, forecasting, quoting, pricing, and partner profile management.
Partnerware.com: www.partnerware.com
Information: Provides both a desktop and web-based channel management product for high tech companies. Costs start at about 100k for a basic package.
Customer Feedback Management (return to top)
Betasphere, Inc: www.betasphere.com
E-mail: pallen@betasphere.comVoice: 650.930.0200x106
Fax: 650-930-0206
Contact: Paul Allen
Information: BetaSphere Provides Internet software and services for product managers and product teams to validate feature sets, functionality, and positioning of new products and services.
Orasi Software: www.orasi.com
Information: Publishes IdeaScope, a customer feedback application. Increases product acceptance and customer loyalty by ensuring that customer needs are better understood and implemented.Easily elicit insight from internal and external customers to achieve buy-in. Balance requested features and make objective decisions. Earn customer loyalty. Increase adoption rates.
Email: info@orasi.com
Contact: Mark Lewis, VP Sales
Voice: 678.819.5300
Fax: 678.819.5301
Customer Relationship Management & Fulfillment (return to top)
CoLinear Systems: http://www.colinear.com/
Comments: Publishes a direct marketing and response fulfillment program.
GuestTrack, Inc: http://www.guesttrack.com
Information: Provides web personalization software.
Octane: www.octane.com
Information: Offers a series of "IRM" tools via the browser.
SalesLogix: www.saleslogix.com
Information: Bills itself as a mid-market CRM solution.
SellMoreNow.com : www.sellmorenow.com
Information: Links and reviews of SFA and CRM products.
Tigerpaw Software: www.tigerpawsoftware.com
Information: Provides CRM services targeted at high tech companies.
Customer Service and Support (return to top)
Service Space: www.servicespace.com
Information: Offers both ASP and license-based support and customer service products.
Forms (return to top)
Contract Edge: www.contractedge.com
Information: Software product that you download and use to modify 16 master contracts included with the program.
Digicontracts: www.digicontracts.com
Information: Browser-based system for creating legal documents and forms online.
FindForms: www.Findforms.com
Information: Very useful site that allows you to search for a wide variety of legal forms. Both free and paid databases of forms available.
Jurifax: www.jurifax.com
Information: Provides a large selection of standard corporate contracts you can download for #35 each; bundles are available.
Logiforms: www.logiforms.com
Information: Site allows you to create HTML forms for your web site.
Proposal Kit: www.proposalkit.com
Information: Site provides forms and spreadsheets for developing web site development proposals.
QuickForm Contracts: www.quickforms.net
Information: Online service you use to create a contract or agreement for the computer or Internet indusries. Costs $20 per contract.
Licensing (return to top)
Agilis Software: www.easylicenser.com
Information: Provides EasyLicenser, a flexible, low-cost license manager for Java, C/C++ and VB programs.
Marketing Automation Services (return to top)
Annuncio: www.annuncio.com
Aprimo, Inc: www.aprimo.com
Information: Offers the Aprimo Marketing exchange service.
ePosal: www.eposal.com
Information: ePosal is an on-line sales proposal creation, distribution and tracking system. The system allows the sender to when your proposal was opened, which pages were read and in what order.
Instinctive Technologies: www.instinctive.com
Information: Publisher of eRoom, a powerful workgroup product.
Comments: Our recommendation for a general purpose workgroup product for a software publisher.
Got Marketing: www.gotmarketing.com
Information: Offers a series of browser-based marketing services, including EDM, clipping services, online directory of marketing services, etc.
MarketFirst Software: http://www.marketfirst.com
Information: MarketFirst is a provider of marketing automation solutions via the internet. Their software and applications allow marketers to create a 1to1dialog with customers, prospects and others through interactive email andweb campaigns. Their products allow the building of these campaigns without the need of coding and IT assistance.
E-mail address: info@marketfirst.com
Contact: Mark Hamilton
485 Clyde Ave.
Mountain View, CA 94043
Voice: 650-691-6200
Fax: 650-254-1287
Marketing Strategy and Planning: www.msandp.com
Information: Site provides survey and simulation tools to help you "game" your marketing.
Marketitright: www.marketitright.com
Information: Site offers a wide variety of hosted marketing planning and ROI calculators.
Comment: Appears it could be very useful.
MPlans.com: www.mplans.com
Information: Site provides a variety of marketing plans.
Multiactive Software: www.multiactive.com
Information: Publishes Entice, a marketing campaign manager. Cost is $25,000+, 995 per additional seat.
MyWorkTools: www.myworktools.com
Information: Site provides a wide variety of different business documents, spreadsheets,presentations, databases and applications.
Rightpoint: http://www.rightpoint.com/products/
Information: Publishes Real-Time Marketing Suite, a product that integrates call center, EDM, and web services.
Comment: Pricey at $200K.
Marketing Automation Software (return to top)
Business Resource Software: www.brs-inc.com
Information: Publishes Business Insight, an excellent marketing strategy analysis tool.
Meetings and Demonstrations (return to top)
Runademo: www.runademo.com
Information: Online system optimized for providing remote software demonstrations of software. Profiled on this site.
Centra: www.centra.com
Information: Provides Centra Conference, an online meeting system.
Conference One: www.conferenceroom.com
Information: Provides web conferencing and chat room solutions.
Digitchat: www.digichat.com
Information: Live Java-based chat system.
Encounter: www.e2c.com
Information: Provides standard audio conferencing tools combined with meeting scheduling, automatic invitation management and on-line data collaboration tools.
EasyConference: www.easyconference.com
Information: When you register at this site you and up to 29 other peoples can conduct freeteleconferences (each conferee pays the normal long distanceor local rate to call the service). After you register you receive your own personalconference number and the number is good for conference calling throughout the U.S.
Groopz: www.groopz.com
Information: Groopz v2.0 allows you to monitor your web site's prospects in real-time, assess the likelihood they will purchase and greet visitors with a digital handshake. Chat, interact, and guide customers through your web site by pushing them information, files, and web pages.
Linktivity: www.linktivity.com
Information: Roll your own web demo program. Requires dedicated server, Java support for your browser.
Meetu: www.meetu.com
Information: Web meeting service.
Netbriefings: www.netbriefings.com
Information: Offers hardware/software presentation and web casting products.
Obdicut: www.obidicut.com
Information: Web conferencing services.
Placeware: www.placeware.com
Information: Publishes I PlaceWare 3.0 Conference Center. Conference Center is a Web-based presentation application which allows publishers to demonstrate any type of software application. Also has solutions for remote training, speeches, and conferences.
Comment: Some publishers report good success with this product/service.
Pixion, Inc: www.skky.com/
Information: Provides remote demonstration software.
Presentersonline: www.presentersonline.com
Information: Useful site with tips and resources on Power Point presentations.
Raindance: www.raindance.com
Information: Raindance combines your phone and computer to provide easy to use web conferencing tools.
WebSiteEstates.com: www.websiteestates.com
Information: Site provides extensive collection of Powerpoint templates, graphics, and related presentation tools.
WedDemo: www.sparta.com
Information: Hardware/software solution. Cost is about $4K.
WebEx Inc: www.webex.com
Information: Provides an online "demo" and meeting room service.
Comments: Can be very useful.
Turbo Demo: www.turbodemo.com
Information: Software allows you to create small quick loading online demos.
Presentations
TechSmith Corporation: www.techsmith.com
Information: TechSmith is the world’s leading provider of screen capture and recording software for individual and professional use. People everywhere use our products to capture content from their screens in ways that help them communicate more clearly, create engaging presentations for diverse audiences, and analyze product usability and customer experience.
Voice: 517-381-2442
Contact name/E-mail: Susan Durgan, s.durgan@techsmith.com
Professional Services Automation (return to top)
Changepoint: www.changepoint.com
Information: Provides CRM software verticalized to support sales of services.
Exigen: www.exigen.com
Information: Provides professional services lead and account management software.
Useful Tools for You (return to top)
Address Grabber: www.egrabber.com
Information: Incredibly useful utility that allows you to grab an E-mail address from a text block and automatically insert it into a datafile.
Ad Cracker: www.adcracker.com
Information: Interesting site that helps you "brainstorm" an online ad.
Bullfighter: www.dc.com/bullfighter
Information: Software product designed to strip out jargon from your text.
Comment: Not the first time someone has done this. Please see our comments in this section about Jargonator.
Edith Roman Calculators: www.edithroman.com
Information: Provides ROI, change of address, and response rate calculators.
Intel Download Calculator: www.intel.com/home/tech-center/calculate_download/
Information: Allows you to calculate download times based on connection time and file size.
Larry Chase CPM calculators:www.wdfm.com/advertising.html
Information: Allows you to calculate CPM costs.
Jargonator: www.jargonfreeweb.org
Information: This site offers a free web-based tool to test your press releases for "jargon" and overused buzzwords.
Comment: Be careful! Despite the normal cant about "jargon," being bad, please remember that jargon plays an important role in speeding communication within a group. For instance, how many times do you wish to say "Structured Query Language" (SQL) to an expert DBMS programmer?
NetLert: www.Netlet.com
Information: Secure Internet chat system you can purchase for your company.
Comment: You DO realize that ICQ, IM, and similar systems are completely wide open?
NetMind: www.netmind.com
Information: Allows you to be notified when a web site changes.
Sloganalysis: http://www.adslogans.co.uk/sloganalysis/sloganalysis.html
Information: Fun little service that rates your slogan(s).
Spheresoft: http://www.spheresoft.com
Information: Calculates the distance between addresses stored in Microsoft Excel. Distances are calculated "as the crow flies" (not by actual driving distances) and are provided in miles. You can also get a list of zip codes that lie within a given distance of a target zip code. This tool is ideal for direct marketers and salespeople who keep lists of customers and potential customers in Excel and who want to segment this list geographically. For instance, you can quickly sort your list by distance from your office, prepare a mailing to everyone within a 10 mile radius, or get a rough idea of how long it will take to travel to a particular customer.
Sunbelt Software: http://www.sunbelt-software.com
Information: Sunbelt publishes Ninja Email Security. Antispam, Antivirus, SMART attachment filtering and more. Award-winning product for Microsoft Exchange server
Voice: 727-562-0101
E-mail: sales@sunbelt-software.com
Spyonit: www.spyonit.com
Information: Allows you to be notified when a web site changes.
Time and Date: http://www.timeanddate.com
Information: Useful site for the constant traveler. Site contains a wide variety of clocks, area codes and map coordinates.
XE: www.xe.com
Information: Quick, easy-to-use currency converter.
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